Thu July 24 2014

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Appy Days!

Nike Golf's popular NG360 app has launched in Europe with the second generation app that features enhanced functionality and a new look.


  
The NG360 app, which launched in the United States last May, and which has had 225,000+ downloads to date and was named iTunes ‘10 essential sports apps’, introduced a new way of tracking, competing and connecting with Nike Golf. The app available for iPhone, provides golfers with an innovative digital tool that made swing analysis, game tracking, and gear recommendations easy with the swipe of a fingertip.


  
With the latest app release golfer will enjoy improved game-tracking and redesigned navigation, European golfers will now be able to track rounds on more than 5000 courses in the UK, Ireland, Germany, Sweden and France, with more countries to follow later this year.


  
The key components the app brings to golfers:


GAME
Golfers can score their rounds and track their stats such as their scoring average, driving accuracy, greens in regulation and average putts per round. The app allows golfers to see how they stack up by monitoring results and beating their personal bests, staying motivated by winning “trophies” as a result of improved statistics. New in-app leaderboards and user profiles make competing against Nike+ friends fun, easy and even more motivating. Personal bests & trophies have been updated, giving athletes more goals to accomplish during the season.


TRAINING
Golfers can upload and compare video of their golf swing against their friends and Nike Golf athletes. Insider content from the pros provides an array of tips to make getting better easy and enjoyable. This key component helps golfers get into golf shape thanks to Nike Golf’s partnership with the Gray Institute, the foremost leader in Applied Functional Science. The Gray Institute has developed the NG360 Functional Performance System that is tailored to golf movements that the body makes, a clear distinction from other training systems.


GEAR
Golfers can navigate the latest Nike Golf products on the app that are suitable to their needs. To help golfers get dialled from tee to green, driver setting recommendations and game analysis are included in the app.


  
“We wanted to take NG360 to golfers across the globe,” said Sunny Miller, Global Digital Director for Nike Golf. “The app helps golfers to maximise their game with easy-to-navigate tools and tutorials. The updated NG360 App makes tracking and improving simpler, motivating golfers to know their game to better their game.”


  
Nike Golf abides by the steadfast philosophy that every golfer is an athlete, and no two golfers are the same. With the NG360 App, golfers have the unique opportunity to gain a clearer understanding of their own game, swing and body and use it as a motivational tool to push them towards bigger goals on and off the course.


  
The NG360 App, now optimised for iPhone 5, is available for free from the App Store on iPhone and iPod touch or at www.iTunes.com/appstore/<http://www.itunes.com/appstore/> .

 

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